Amrita fascinated with the creative design process, started sewing at a young age. Naturally she entered the fashion industry as soon as she could as a teenager, working her way up while learning how to fit customer’s needs into the ever changing fashion business. Her degree in Business Administration combined with an innate knowledge of clothing design and the ability to meet customers’ needs led to her entrepreneurship in the fashion Industry. She has extensive experience in design, manufacturing, wholesale and retailing both nationally and internationally. Her focus has always been on a globally minded, intelligent, edgy market.
Her busy lifestyle, needing balance put her at the forefront of the “simple” movement. She became an avid yogi and – yoga instructor and was one of the co-founders of lululemon athletica focusing on clothing for women’s yoga and fitness needs. After setting up the original lululemon athletica store she set off to seek new heights. Upon reaching the peak of Kilimanjaro, she had the epiphany to begin the Pamoja Foundation. This Canadian based foundation now supports grass roots entrepreneurs in Kenyan villages.
Amrita’s background is a natural inspiration for Movement clothing which uses sustainable fibers and well thought out design to bring consciousness to each stage of the manufacturing and buying process making it possible for the consumer to get their needs met by buying less not more.
Part of the proceeds of each sale contribute towards the Pamoja Foundation. Eventually the goal is that Movement Global’s clothing will be made by factories that are owned and operated by the women entrepreneurs benefiting from the Pamoja Foundation in Africa.
Look for Amrita's cookbooks, The Modern Ayurvedic Cookbook, and "The Tastes of Ayurveda" click here, or at a bookstore near you! We also carry the books at both our Movement Global Design eco fashion locations on Bowen Island and in Kitsilano B.C. if you visit us. (www.movementglobal.com)